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Entrepreneur Resources

Educational Webinars

Educational

Webinars

Creating a Go To Market Strategy
In this session, Christy Johnson and Kia Davis will cover the essentials of a winning to-to-market strategy, and highlight the questions to ask on building the best one. The go-to-market is a rite of passage for any entrepreneur who’s spent months or years creating their business, and who now is ready for launch. Generating early buzz, feeding into demand, and gaining valuable feedback are all critical to the long-term health of the company. A great GTM strategy highlights how a company will: Solve a problem big enough for target customers Find initial customers that can trigger rapid growth while giving valuable feedback Select partners who will amplify growth and stay motivated Choose a market that can provide enough growth to deliver on targets (TAM, SAM, SOM) Craft customer messaging that stimulates action Entrepreneurs will learn critical elements of a great go-to-market strategy. Angel investors will get a peek behind the curtain to see what questions to ask and what signals an impressive market debut. About Christy Johnson, CEO, Artemis Connection An entrepreneur for over 8 years, Christy started Artemis Connection to provide herself a flexible way to advise leaders, and how has grown the company into a 75-person boutique strategy consulting firm. Artemis Connection now helps leaders achieve their vision through growth plans, acquisitions, market sizing and go-to-market strategies. On the talent side, Artemis Connection is a learning lab for amazing people who want to work hard and have a life outside of work. Committed to human sustainability, Christy was the National Teacher of the Year for Junior Achievement. She holds a BA from Western, and an MBA from Stanford Graduate School of Business and a Master's in Education from Stanford's School of Education. Kia Davis, Principal, Artemis Connection Kia Davis is an strategist, author, researcher, and writer specialized in helping entrepreneurs reach their full potential, and developing the ecosystems needed to support them. Kia has worked closely with entrepreneurs, CEOs, investors, tech companies, government agencies, and NGOs around the world. At Artemis Connection, Kia has helped portfolio companies and tech companies perform go-to-market strategies, post-merger integrations, and growth strategies. Kia holds a BA in consumer psychology from Yale University and an international MBA from Insead. lashpoint 100: Radical Business Growth in 100 Days, is a step-by step manual for small business owners who want profitable growth, fast.
Coaching Opportunities
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Coaching

Opportunities

AoA Office Hours

Receive friendly feedback on your business and get any fundraising questions you may have answered by an angel investor during these thirty minute 1:1 sessions.

* AoA Office Hours are reserved for companies based in the Pacific Northwest and are currently being held via video conferencing. 

Sponsors

Sponsors

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K&L Gates is a fully integrated global law firm with over 40 offices and nearly 2,000 lawyers located across five continents. Our broad global platform allows us to guide clients through the legal challenges inherent in the ever-changing international landscape. The deep latticework of relationships across our offices and practices enables our clients to respond to diverse legal issues and risks through the services of one law firm with a single communication.

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Believe in Me's vision is to help every kid develop the self-confidence they need to succeed. With your generosity, we fund children’s charities that provide marginalized kids with a safe place to call home, a family that loves them, a feeling of community, and opportunities to learn, build self-esteem, and have fun.

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BDO Seattle is a local firm backed by a global footprint that spans over 160 countries and more than 60+ offices across the United States. Your customized needs will be met with knowledgeable resources who understand the markets you serve. We have extensive experience delivering integrated, customized professional services to emerging companies. BDO professionals are poised to address your immediate service needs and stand ready to leverage our capabilities to support you in your growth strategies.

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Brex makes it easy to get your complete bank account set up the right way, with credit cards, cash management, expenses, and accounting in one place. Open an account online in 10 minutes, and get an account number, routing number, and credit cards instantly upon approval, with no personal guarantee. Brex doesn’t charge fees to send checks, ACH, or wires—even internationally—and you earn up to 8x in cashback on your Brex card. With your credit, cash, and controls in one place, Brex is your financial OS. Signup through https://brex.com/allianceofangels for a sign-up bonus, waived fees for life and $150,000 in startup perks. For more information, please email Conor at cbradshaw@brex.com.

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Clarius Group is a multi-family office deeply rooted within Seattle’s venture capital ecosystem for the past 25 years. We specialize in providing investors and entrepreneurs with bespoke wealth management services. As fiduciaries, we hold ourselves to the highest standards of security, integrity, and transparency. Different by design. Quiet by Intent. If you are interested in learning how we can serve as your family office, we would love to chat. Please connect with us at www.clariusgroup.com.

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Escalon provides outsourced back-office solutions for startups and small businesses. Don’t let back-office hassles hold you back from scaling your success. That’s where Escalon comes in. From finance and accounting to HR and tax services, we provide the expertise you need without the burden of hiring, training and retaining in-house staff. With Escalon, your business never needs to hire a finance or HR person again. Escalon offers a Special Partner Discount to AoA screening companies of 40% off FinOps fixed fee billing for the first 3 months. Please visit their website or contact Rob Ricciardelli (rob.ricciardelli@escalon.services) for more information.

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We think boldly at Seattle Bank. We’re a boutique bank with a big vision for how we serve our clients and our Greater Seattle community. Locally owned and managed, Seattle Bank provides private banking, specialty mortgage, commercial banking and family office services. We deliver the modern banking experience with tailored services and leading-edge technology, demonstrating the ease, satisfaction and peace of mind that exceptional banking provides. We serve as a trusted banking partner for you and your advisors. From smart technologies that give you greater control to creative solutions that help make your money work smarter, we’re always building better ways to bank.

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TriNet provides startups, small and medium businesses with full-service HR solutions. This gives you access to fortune 100 medical benefits, human capital expertise, risk mitigation and compliance, payroll, and real-time technology. TriNet empowers SMBs to focus on what matters most - growing their business.

Best Practices & Articles

Frequently 

Asked

Questions

FAQ
  • What are the membership options and dues?
    Full Individual Membership $2,650 first year, then $2,150 annually Acting primarily on your own behalf as an individual accredited investor. Invitation to all member events, diligence meetings, other activities live and virtual, up to 1 screening committee meeting and 1 guest lunch attendee per year. Online account access to AoA member data room, member messaging, diligence materials, general correspondence. No transfer of membership privileges. Auto renew as long as remaining active, code of conduct compliant, accredited. Family Membership $2,900 first year, then $2,400 annually Sameas Individual plus a second family member (spouse, sibling, parent, cousin, child, etc) participating together with each having their own online account. Both may attend all membership events and up to 1 screening committee meeting per year. Both must be accredited. Auto renew as long as remaining active, code of conduct compliant, accredited, family status. Individual Professional Membership $3,700 first year, then $3,200 annually Same as Individual plus up to 1 named professional associate or assistant operating under your direction who does not need to be accredited, each with their own online account. Both may attend all membership events and up to 1 screening committee meeting per year. No transfer of membership privileges. Auto renew as long as remaining active, code of conduct compliant, accredited. Individual Virtual/Remote Membership $1,550 first year, then $1,050 annually Same as Individual except legally residing outside of the Puget Sound area more than 6 months per year (eg: outside King, Snohomish, Pierce, Kitsap counties). An added fee applies to any luncheons or other live events attended, subject to space availability. No transfer of membership privileges. Auto renew as long as remaining active, code of conduct compliant, accredited, residency status. Educational Institution Membership $1,975 annually Upto2namedstudents from a higher educational institution with accredited class/program focused on angel funding and related entrepreneurship business planning. Both receive online account access to AoA member data room, member messaging, diligence materials, general correspondence. Both may simultaneously attend all member events, diligence meetings, other activities live and virtual.Annual review and renewal by membership committee required. Requires an active AoA member sponsor to act as liaison. Term start/stop to best coincide with academic calendar. Investment Firm Membership (1) $3,875 first year, then $3,375 annually Acting primarily on behalf of your accredited investment or VC firm. One primary member plus up to 3 named alternates. Each receive online account access to AoA member data room, virtual events, member messaging, diligence materials, general correspondence. Any 1 named member may attend live membership events (rotation is fine) and up to 1 screening committee meeting per year.Primary membership may be transferred within organization to bone fide employees or partners. Auto renew as long as remaining active, code of conduct compliant, accredited. Investment Firm Membership (2) $5,000 first year, then $4,500 annually Acting primarily on behalf of your accredited investment or VC firm. Two primary members plus up to 6 named alternates. Each receive online account access to AoA member data room, virtual events, member messaging, diligence materials, general correspondence. Any 2 named members may attend live membership events (rotation is fine) and up to 2 screening committee meetings per year. Primary membership may be transferred within organization to bone fide employees or partners. Auto renew as long as remaining active, code of conduct compliant, accredited.
  • Can I invest in the Innovation Fund without joining AoA?
    You must be a member of AoA to join the Innovation Fund. If you are interested in membership you can submit an application here.

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